Premium automotive chemicals including fuel system cleaners, oil treatments, transmission additives, and more.
Professional-grade dispensing and service equipment provided and maintained. All OEM approved.
Customized point-of-sale materials, digital content, and promotional strategies to drive customer engagement.
In-person and Classroom advisor and technician training focused on product knowledge and effective service selling.
Give your customers OEM-level performance with every service. Petra Beam Wiper Blades feature a one-body spring design, advanced synthetic rubber, and easy-fit adapters that cover 98% of vehicles — reducing install time and increasing profitability.
Give your team the power to deliver showroom-level results with Petra Shield — our professional-grade line of automotive detailing products. Engineered for performance, shine, and lasting protection, Petra Shield provides the tools and formulations professionals trust to achieve exceptional results and complete customer satisfaction.
Get the #1 Used Car Program on the market! We help you close more used car sales, boost the value of your inventory and increase customer loyalty!
At Premier Automotive Products, we’re proud to offer services that qualify for the PetraLife™ Lifetime Protection Program — a warranty designed to give your customers lasting confidence in their vehicle maintenance. When our certified Petra Automotive Products are used during service, customers receive lifetime coverage on major components, offering peace of mind that extends well beyond the repair bay. This warranty demonstrates a tangible commitment to quality, ensuring every service adds measurable value to your customers’ ownership experience.
More than just protection, the PetraLife™ Warranty creates a powerful customer retention tool. When clients know that returning to your facility maintains their coverage and keeps their vehicle protected, loyalty becomes habit. It strengthens satisfaction, builds repeat business, and differentiates your shop from the competition — turning routine maintenance into a trusted partnership between your service department and your customers.
Turn routine maintenance into a trusted partnership between your service department and your customers.
Premier’s Service Advisor Institute is an immersive training experience that redefines how advisors engage with customers and drive service-lane performance. Participants explore the psychology of communication, customer decision-making, and daily opportunity management while gaining real-world insights into emerging business trends. Through interactive scenarios, proven language techniques, and data-driven strategies, advisors learn to identify missed opportunities and turn them into measurable growth. The result is a team equipped to deliver exceptional client experiences and lasting value — every day.
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